Last month, a horrific mass shooting took place at a Walmart store in El Paso, Texas, and an employee shot and killed two other people in a Southaven, Mississippi store.

The tragedy has obviously had an emotional impact on the retailer.

However, their reaction might have been a step in the wrong direction.

Walmart Gives In

In response to the tragedy, Walmart has buckled to the gun-control activists, resorting to banning ammunition and paring down their gun selection to hunting weapons. They have also requested that customers refrain from carrying concealed weapons in their stores.

The Associated Press reported: “Walmart says it will discontinue the sale of handgun and short-barrel rifle ammunition and also publicly request that customers refrain from openly carrying firearms in stores even where state laws allow it.

The announcement comes just days after a mass shooting claimed seven lives in Odessa, Texas and follows two other back-to-back shootings last month, one of them at a Walmart store.

The Bentonville, Arkansas-based discounter said Tuesday it will stop handgun ammunition as well as short-barrel rifle ammunition, such as .223 caliber and 5.56 caliber used in military-style weapons, after it runs out of its current inventory.”

The report continued: “The retailer is further requesting that customers refrain from openly carrying firearms at its Walmart and San’s Club stores unless they are law enforcement officers. However, it said that it won’t be changing its policy for customers who have permits for concealed carry. Walmart says it will be adding signage in stores to inform customers of those changes.”

Walmart isn’t the only large retailer to bend under the weight on the anti-gun lobby.

Other Stores Are Feeling The Pressure

Last year, following the Parkland Highschool mass shooting, Dick’s Sporting Goods stopped selling “assault” style rifles.

USA Today reported, “Dicks Sporting Goods is banning sales of assault-style weapons across all its stores after the Parkland, FL school shooting.

The nation’s largest sporting goods retailer announced the move in an open letter and an appearance by CEO Ed Stack on “Good Morning America.”

The retailer will also end sales of high-capacity magazines and sales of guns to people under 21 years old.”

In March, Dick’s announced it was pulling hunting weapons from 125 of their stores. The removal of the weapons has negatively affected the company’s bottom line. Trying to appease the anti-gun crowd has proven to a bad marketing decision and they are suffering the consequences as a result.

Retailers have been a constant target of gun control activists for decades.

In his gun-control propaganda film “Bowling for Columbine,” filmmaker Michael Moore brought a victim of the Columbine school shooting to a Michigan Kmart store to bring attention to the fact that Kmart sold ammunition used in gun homicides.

He sent the girl into the store to try and buy ammunition to embarrass Kmart on film.

The 18-year-old showed a student ID to two teenage clerks and proceeded to buy out the store’s stock, amounting for more than 700 rounds of ammunition—a wide range of .22 hollowpoints, 9-millimeter and .38 cartridges and other types.

Walmart is the latest major retailer to bend the knee to the anti-gun lobby and, unfortunately, they likely won’t be the last.

The gun control activists won’t be satisfied until all guns are removed from every retailer in America.

Walmart just gave them a big victory.