Man…

The Left loves their labels, don’t they?

Seriously, it seems like if a Leftist doesn’t use a label, they can’t argue about ANYTHING—and they certainly can’t debate based on facts and logic.

They can’t argue for or against an idea; they have to have a symbol to get behind…

When it comes to the world’s climate, they’ve had a bunch of labels over the years.

In the 1970s, it was the threat of acid rain and a premature ice age…

In the 80s and 90s, they abandoned the global cooling narrative and switched to “global warming”.

Yes…

They simply flip-flopped from cooling to warming.

However…

When scientists started seeing that some areas were getting covered in more snow than they had in DECADES, the whole “global warming” thing just didn’t make sense – so they changed it again.

Well… Let’s Try This One

What did they change it to?

Climate Change.

You know…

What the climate actually DOES regardless of whether there were humans on this planet or not. Of course, those that don’t believe in the severity of change did what you’d expect them to do: they made fun of the new label.

“Of course the climate changes… that’s what it does depending on which pole is closer to the sun,” we laughed in unison.

So, that being the case…

Climate Warriors (what else should we call them?) have decided they need a NEW label for our weather and temperature patterns.

“After our latest focus group, the winner is…”

So, a “professional namer” (not even joking, he calls himself this. “As a professional namer, I create names for companies, products and services.”) named Aaron Hall took to AdAge and plead his case as to how to get more people to take weather and temperature changes more seriously.

At least he understands the absurdity of calling something that changes “change” …

In the article he lays it out…

“This leads me to wonder: Is there a better way to convey the urgency of the situation, while also encouraging folks to take action? Could the tools of branding and brand naming create a more resonant, powerful name? Our naming team decided to give it whirl, but first, we set some parameters and guideposts, as we would with any new brand name project:”

Here’s what he and his team came up with…

Global Meltdown, Global Melting

These options are subtle brand shifts from “global warming,” yet they deliver a more negative image. The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of “melting” when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction. In naming, we call metaphorical names “suggestive names,” and they are one of the most popular types of names.

Climate Collapse, Climate Chaos

Good brand names instill a clear message or even a direct call to action. Perhaps that’s why climate change isn’t powerful enough: “Change” sounds so neutral. However, there’s nothing neutral about collapse or chaos. Both are states of events that you absolutely want to avoid. They ask each of us to do what it takes to avoid collapsing or descending into chaos. They both also use alliteration — using the same letter or sound at the beginning of connected words — a naming trick proven to enhance memorability.

Boiling Point, Melting Point

Arresting brand names often capitalize on vivid visual associations. They refer to a tipping point that we’re catapulting toward and must find a way to avert. Because a boiling point is the point at which liquid vaporizes, it brings forth imagery of rivers, lakes and oceans boiling and disappearing. “Melting Point” paints a clear picture of solid matter melting. As glaciers melt and disappear, so does our way of life. 

Scorched Earth

It’s time to take the gloves off and stop pretending. Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable — an irreversible barren wasteland. Plants and animals will die. Humans won’t be able to survive extreme weather like floods, droughts and fires. If we don’t change, we won’t even be able to spend time outside. “Scorched Earth” paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.

He also had some honorable mentions as well…

And it proves what those of us who don’t buy into the hysteria have been saying all along: it’s all a bunch of marketing.

Here’s the thing…

This shouldn’t be a partisan issue. If you don’t believe that humans are affecting our environment at all, you’re a dolt. We DO add a LOT of waste and debris to our planet.

To think that waste wouldn’t have some kind of effect is selective blindness…

However, where we should differ on is both the severity of the issue AND the solutions.

The Left wants to ban plastic straws or eliminating cows as a solution…

Where the Right looks to innovation, like machines that clean the air and water, new ways to control waste, and ways to make everything more manageable or reusable.

Same planet…

Different worlds.

Luckily… in our world, we’re using logic.

Oh well…

Maybe their next climate label will stick! It’d be nice to settle on a label of a non-issue before we go about debating it.

 

“I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions.” ― Ralph Waldo Emerson