Usually, when consumers overwhelmingly give a negative response to something a company says or does, the company takes that as a sign that it was a bad idea for business…but not Starbucks.
The coffee mogul is reportedly weighing whether they will leave Facebook altogether after an influx of users left negative comments on their politically-oriented posts, according to a report last week from BuzzFeed.
Starbucks has become so frustrated with “hate speech” in the comments on their posts that they are “in the process of evaluating” their presence on the platform, a Facebook employee wrote in an email to a colleague.
“Starbucks is in the process of evaluating their organic presence on FB, and whether they should continue to have a presence on the platform at all,” said the unnamed employee.
“Anytime they post (organically) in regards to social issues or their mission & values work (e.g. BLM, LGBTQ, sustainability/climate change, etc.) they are overwhelmed by negative/insensitive, hate speech related comments on their posts.”
A spokesperson for the company, Sanja Gould, would not confirm if they are considering leaving Facebook or not.
“While some changes have been implemented, we believe more can be done to create welcoming and inclusive online communities,” Gould stated.
The simple fact that Facebook’s policies are so unpopular that they can’t keep up with moderating hateful comments should be a red flag to Starbucks.
Starbucks may not be leaving Facebook yet, but it’s troubling that instead of taking Facebook users’ complaints about their political posts as feedback, Starbucks is not willing to adjust to what the consumers want. Their customers’ opinion seems to matter less to them than their agenda.
In fact, it matters so little that they are willing to consider leaving Facebook entirely in order to avoid the criticism, rather than changing their policies to appease their customers.
This is the sign of a business that has had it too good for too long and it’s time the answer the wakeup call they are getting based on their woke social justice posts.