GOYA, the largest Hispanic-owned food company, has been in the Left’s hot-seat for the past few days following the company CEO’s attendance at Trump’s signing of an executive order for Hispanic prosperity. It never ceases to amaze me that the Left claims they are fighting for minorities, but has no problem canceling them as soon as they dissent from “woke” ideology. However, the CEO of GOYA has promised he will not cower, despite threats of a Leftist boycott.

On Thursday, GOYA CEO Bob Unanue attended a Rose Garden ceremony where President Trump signed his Executive Order on Hispanic Prosperity Initiative, which promotes policies such as school choice and civic education for the Hispanic community. Sparking the outrage, Unanue said, “We’re all truly blessed at the same time to have a leader like President Trump, who is a builder. That’s what my grandfather did. He came to this country to build, to grow, to prosper.”


Unanue’s positive comments came just one day after Mexico’s President Obrador, visiting the White House to celebrate the USMCA, spoke very highly of Trump as well. Obrador said the purpose of his visit was to tell Americans that his country feels very respected, not insulted, by Trump.

While the Left did not go after the president of Mexico, they did go on full attack mode against GOYA.

Almost immediately, hashtags, #Goyaway and #BoycottGoya, began trending on Twitter.

Failed Democrat presidential candidate Julian Castro wrote on Twitter, “Americans should think twice before buying their products. #Goyaway”

Squad member Alexandria Ocasio-Cortez tweeted the clip of Unanue’s White House speech. She said, “Oh look, it’s the sound of me Googling “how to make your own Adobo”

In response to the calls to cancel the company, Unanue spoke out in a Fox News interview. He said, “We were part of a commission called the White House Hispanic Prosperity Initiative and they called on us to be there to see how we could help opportunities within the economic and educational realm for prosperity among Hispanics and among the nation,” Unanue said. “I’m not apologizing for saying, and especially if you’re called by the president of the United States, you’re going to say, ‘No sorry, I’m busy. No thank you’? I didn’t say that to the Obama’s and I didn’t say that to President Trump.”

For Unanue, whether he supports the administration or not is beside the point. He has the highest opportunity to work with the White House in the interest of Hispanics – so he is going to do it. He cares about them so much that he is willing to take the Left’s heat in order to effectively continue to help the Hispanic community. I see that as very honorable.

Other conservatives seem to agree. One man from Virginia, Casey Harper, set up a GoFundMe page to raise $10,000 to purchase GOYA-only products in hopes of supplying local food pantries in the Washington D.C. area while supporting the cause at the same time. However, once the word got out, donations FAR exceeded $10,000. The current amount raised for purchasing GOYA food products is a whopping $177,057! Harper has since said that he will now expand to providing for food pantries outside of Washington D.C., due to the massive amount raised. He wrote on the page, “We expect to begin purchasing as soon as possible, and will have video and pictures of the process so everyone can see the results!”

In this case, cancel culture lost, and conservatives are winning. When we come together, we have the opportunity to do great things. However, when we are divided, we can’t figure out what to fight for or decide who’s right and who’s wrong – as we saw during the lockdowns and the beginning of the BLM protests.

This is why it is vital that we stick together and remember what we are fighting for: American freedom. We need to always remember to stand up for our constitutional rights, freedom of speech, and freedom of thought. As the saying goes, “United we stand, divided we fall.”